Influencer's Guide to the Smokies

POV: You came to the Smokies for mountain views… but accidentally built an entire Instagram dump.

Sevier County has quietly become a low-key influencer playground if you know where to go. We have the guide to get your started making all the memories worth sharing!

Start With Drinks

Start with drinks at Junction 35 Spirits in Pigeon Forge — industrial vibes, craft cocktails, whiskey flights, and the kind of lighting that makes everyone look expensive. Or head to downtown Sevierville and stop at The 101 Sky Lounge located on the roof of the historic Central Hotel. Enjoy mountain-view cocktails and sunset content that absolutely belongs on your story.

Coffee people? Gatlinburg's Bloom and Berry has that modern aesthetic influencers love, while The Village Shops in Gatlinburg give major “European alleyway” energy for casual outfit shots and café content.

For More Food and Drink Content

• giant sushi boats at Pinchy’s Lobster & Rawbar
• brunch spreads at Brick and Spoon
• aesthetic tacos + margaritas at Azul Cantina
• over-the-top cocktails at Alibi Speakeasy
• moody steakhouse content at The Greenbrier Restaurant

Pigeon Forge Restaurants 

Gatlinburg Restaurants 

Real Moments Not Tourist Traps

• ride the mountain coasters at night with the city lights glowing below
• rent a UTV and take the content off road
• hit SkyPark at golden hour for suspension bridge shots that always perform
• explore the arts district for pottery studios, galleries, and hidden café corners that feel way less commercial

Check out our Area Guide!

Soft Life Moments in the Cabins

Plenty of cabins have amenities worthy of their own TIKTOK. From soft life vibes via the swing bed or hot tub overlooking the mountains. To outdoor spaces with kitchens, fireplaces and big screen TVs, to indoor swimming pools and game rooms. You may not need to leave to the cabin to get clicks.

• Swimming Hole in 1
• Panoramic Mountain View Lodge
• Otter Be Swimming
• 9 to Pine

Find your Cabin!

See more of Otter Be Swimming (pictured here)

And honestly? Half the influencer magic in the Smokies is mixing luxury at Gatlinburg cabin rentals with chaotic tourist energy. Espresso martini in one hand. Mini golf neon in the background. Mountains everywhere. Somehow it works.